Reginald Kruger
From Porsche Dreamer to Automotive Artist
While other children were dreaming about what they might become, I had already made up my mind: one day, I would become the Managing Director of the Porsche factory.
Today, I don't run the Porsche factory.
I create art with Porsches. And Lamborghinis, Ferraris, Bugattis and many other extraordinary cars.
For me, it is a dream come true.
At 18, my ambition was still firmly focused on Porsche. I studied Mechanical Engineering and Strategic Marketing at the University of Twente in the Netherlands, with the ambition of combining technology, creativity and business.
During my studies, I regularly travelled to Stuttgart and visited the Porsche factory, where I worked on several projects aimed at optimising production systems, including their Kanban system.
But there was another side of me that had been there all along.
1995 | Reginald Kruger in Stuttgart | Porsche factory as a student of the University of Twente
I was always an Artist
I chose engineering instead.
Perhaps I never really chose between the two.
From the age of 16, I began working as an applied artist and graphic designer, creating logos, corporate identities, brochures and, later, websites. From my student dormitory, I started my own advertising agency, Fitting Image, which grew into a successful company with 18 employees.
2020 | Reginald Kruger in his workshop in Hengelo
Creating Art
After Fitting Image came to an end in 2009, I returned to something that had always been close to my heart: creating art.
I began creating special artworks for private clients, always looking for ways to make each piece personal and different. My passion for cars naturally became an important part of my work, and I started presenting my art at prestigious automotive events such as Techno-Classica Essen, Rétromobile Paris and Amelia Island.
Today, I combine everything that has shaped me.
The precision of an engineer.
The eye of an artist.
The creativity of a designer.
And the passion of a true petrolhead.
The World is not what it Seems
I want to show people that the world is not always what it seems.
At first glance, you may see a car. A face. A beautiful image.
Look closer.
The light changes. Details appear. Reflections reveal something unexpected. What seemed to be a flat image becomes a three-dimensional experience. And behind a beautiful face, the eyes can tell a completely different story.
My artworks are an invitation to look beyond the obvious.
To look twice.
To discover what you didn't see at first.
To question what you think you are seeing.
Because sometimes, the most fascinating part of an image is what you don't see until you take a closer look.
Eye for Detail
The Porsche 911 started the dream.
Art became the journey.
And today, I create artworks to make you look at the world differently.
Meet Reginald Kruger and his artworks
Techno Classica, Essen, RetroMobile Paris, InterClassics Brussels, InterClassics Maastricht, Masters of LXRY, Capital Cars & Classics.
In the upcoming period, different events will also be on the agenda.
An overview of these events you'll find on my calendar: